Hire people who promote equality in practice and not just in theory. Producing an outwardly successful Pride Month campaign is irrelevant if you haven’t first cultivated a work environment where your LGBTQIA+ employees feel safe and valued. Donate money to LGBTQ+ organizations, support pro-LGBTQ+ legislation, and create diverse campaigns year-round.Ĭhampion your employees.
Commit to the day in, day out work of social transformation. Stand with the community not just in principle but in practice. Brands have a unique opportunity to spark conversations and change perceptions by creating inclusive marketing campaigns that celebrate the LGBTQ+ experience.
While it’s important for people to take a stand on an individual level, it’s also essential for brands to show genuine allyship. The LGBTQ+ community deserves to be fully supported in their quest to live safe, fulfilling and happy lives. Embrace true support for the LGBTQ+ community.
